August 17, 2017

The Co-Sleeper That Changed the Game

When Lilly was born, we borrowed an old co-sleeper from my sister. It’d been passed down from her two sons and once we were finished with it, she used it again for her daughter. After four infants and ten years, it had to go so I was on the hunt for a new bassinet for my babe-to-be. I’d been hearing a lot about the SNOO Smart Sleeper and was intrigued. Shortly after, I got to demo it an event, where it was pitched to me as having a night nurse for $7/day and I was sold. Wouldn’t you be?

Just take a look at all that it offers:

  • SNOO boosts sleep with the soothing white noise and motion your baby loved, 24/7, before birth. Oh, and SNOO is also the safest baby bed ever made.
  • Reduce crying, Boost sleep.
  • Gently rocks – all naps and nights – to help your baby be a better sleeper (up to 6 months)
  • Chooses the best motion (slow swing for sleep, faster jiggles for upsets)
  • Dual mesh walls maximize comfort, safety and breathability
  • SNOO’s easy “5-second swaddle” is hip safe and never unravels
  • Protective swaddle wings keep your baby safely on the back
  • SNOO’s gradual weaning feature makes for easy transition to crib
  • Chooses the best white noise (soft rain for sleep, womb sound if crying)
  • SNOO soothes, monitors and responds to your baby’s needs. It chooses the best white noise and motion to boost sleep – or calm midnight meltdowns – all while keeping baby in the safest position, on his back.
  • SNOO comes with organic fitted sheet and 3 SNOO Sacks made with organic cotton

I’m here to tell you it delivers. Ollie is often frantic and as soon as he’s placed in the SNOO, he immediately calms down. It’s like he knows; he’s in home base, can finally relax and he’ll be asleep in no time.

The other thing we did with Lilly was swaddle her in muslin blankets. Big mistake. She snuck out of those suckers every time, waking her up, making her upset and us too because we were also losing sleep. With the SNOO sacks, there’s no getting out of them. Plus, there’s no extra material that can become a safety hazard. The fit is snug, the material is breathable and it clips in, so they’re stable and safe.

We also love that there’s an app for it so you can adjust the settings from anywhere in your home. We can be downstairs with his big sister and, with the touch of a button on our phones, change the settings. Plus, it alerts us if he’s upset and automatically bumps it up a setting to soothe him.

And it’s by Dr. Harvey Karp, pediatrician and founder of Happiest Baby, who took 5 years to develop it. I worked with Dr. Karp while I was at Us Weekly and the Hallmark talk show Home & Family. The man knows his stuff when it comes to babies.

Do yourself a favor and make an investment in the SNOO. It’s worth every parental penny. You can’t put a price on your sleep, their safety- or your sanity!


The app makes it so easy. We can be down in the basement and instead of running two floors up, adjust the settings and soothe him from our phones- genius. Plus, these little faces melt me every time.

Seriously, seconds before this, he was overstimulated and upset. A minute in the SNOO, and he was calm.

I wish we’d had this when Lilly was an infant. It would’ve made things so much easier. Thankfully, we have it for Oliver. While it’s definitely a splurge, I believe it’s worth the investment. Save on all of those overpriced outfits they never wear (Ollie’s always in a sleeper or onesie) and put your money towards sleep!

Or enter to win our giveaway. One lucky NNA reader has a chance of winning your own! Head to Instagram to enter.

This post is sponsored by Happiest Baby















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  • Casey Thompson Martinez

    Need 🙌🏼🙌🏼

  • Meenakshi Nichani

    Love to win !!

  • Scott Hoeflich

    2nd baby coming October 1 – would love to have this!

  • I didnt know it had an app too! I’ve been following this company for a few months now & we are due in February. Everyone thinks we’re a little crazy for wanting such a “fancy” bassinet but sleep, sanity & safety is totally worth it!
    Can’t wait to try it out. @livinglifezen

  • Jaimee shepard

    Every mom needs this!

  • Lianett Jimenez

    This is incredible. My husband and I had a very difficult time with our first born and sleep. This would be absolutely amazing for our second baby who is due on November 1st!

  • Ashley

    Recommended my little sister get the Snoo for her baby coming in November! Her husband bought it for them the same day! Would love to have my own for baby #2!

  • Catherine Crisanti

    Looks awesome!

  • Kathryn deFurio

    I’m so intrigued by the snoo and want to wrap myself in it. This would be a dream!

  • Kristen

    I have been eyeing the snoo and I’m so glad to see a review of it and how it works!

  • Jenn

    I am pregnant with my first baby and am saving every extra penny I have in hopes for the Snoo! My husband is terrified of the price tag but I keep forwarding him reviews and blog post to get him to understand it’s worth (I’ll def be fowarding this one as well!) I haven’t seen a single negative thing written about the Snoo and honestly don’t think I will. What an incredible gift this is! Cheers!

  • Laura

    I am pregnant with our first baby due in October and have heard amazing things about the SNOO. My husband and I would absolutely love to win this for our sweet baby!

  • Carla Landry Knowlton

    The SNOO is amazing! Having seen it in person, I would love to win this for our first rainbow baby due in December! I know people that have it and they SWEAR by it! So glad you love it!

  • Jacqueline Mitchell

    Oh my gosh!! I would love to win this!! I am 7 1/2 months pregnant with my second and this would be a total game changer for us! We still haven’t gotten a bassinet yet because I can’t find one that I want, but that also is in our price range… What a relief it would be to win this!!! 😍😍😍 My first born was not too good of a sleeper in the begging and got up often, plus I was up constantly checking on her. This bassinet would bring a great peace of mind.. plus it is gorgeous!! I entered the giveaway on Instagram so fingers crossed I win 🤞🏼

  • Mel Lopez

    I finished reading the Happiest Baby last week & I am due October 18 🙂 Next thing on our to-do list is to purchase the SNOO. I’ve heard nothing but phenomenal reviews and reading your blog post gets me more excited for our son to use it!

  • Kadee Huling

    My friend has a Snoo and swears by it. It’s her second kid so she can tell what a huge difference it’s making. Definitely considering one for our next child as my first born had colic and reflux making those first few months a nightmare. Thank you for your review!
    Best, Kadee

  • Emily Taylor

    This product seems amazing!! I have been eyeing the SNOO for awhile and would love to be considered! Thank you!

  • Bailey Archibald

    Just had baby Brecken on the 5th. Absolutely hates sleeping alone, which has caused mom and dad to be quite tired and ran down throughout the day. Have heard nothing but wonderful things about the snoo and would love to give it a try. Been showing my husband but I got a quick NO to the price. So this is my only hope 🙏🏼

  • Kirsten ames

    Would love to try the snoo #giveaway

  • Jade lietz

    We live in a tiny 1950’s bungalow without much space and I have been in love with this baby sleep r since I saw it, so minimal so sleek and so perfect!

  • Abby

    Love the Snoo! Hopefully we’ll get to try it out next spring!

  • Becca Goldman McCaskey

    I’ve been eying the snoo since my first was born. Glad to read you enjoyed it!

  • coreydelaney

    I’m expecting my third and am worried that he’s going to have the sleep habits of my second, who didn’t sleep through the night until he was over 14 months and required frequent comforting. The Snoo could be a sleep and sanity saver!

  • Lisa Jacobs

    I would love to try the snoo!

  • What an incredible invention both for baby and new parents! Dying to try it!

  • This is such a genius product! I love how baby is safely strapped in with the swaddle too – definitely a huge peace of mind giver!

  • Mo

    I’ve seen so many amazing reviews on this! It would take a lot of stress off my mind when my second baby girl comes in October! #2under2 😅

  • Maryann

    I hear that this is so amazing, I would love to try

  • Savannah Walker

    I would absolutely LOVE one of these and can’t afford one myself.

  • Chelsea Luckey Spoelker

    This is the number one baby product I want, but I don’t think I can afford. I’m a working mom and will be back at work 6 weeks postpartum and I just can’t imagine how much this would help baby and myself sleep through the night. Fingers crossed we win it! It looks amazing and would give such peace of mind! Thanks for the review. This was so much good information. 🙂

    -chelsea spoelker

  • Deanna Main

    Would love to try out the snoo on our rainbow baby in April! 🙏🤞🏻

  • Kathryn Wahlers

    Love all the things we’re hearing about Snoo! Sounds like the best way to enter newborn land!

  • Maggie Iddings

    Would love one!

  • Kaja McMaster

    Thanks for the giveaway! Fingers crossed🤞🏽

  • Ellie Sayre

    I looove the sleek look of the bassinet!!!! I’ve heard so many amazing things about it!!! Would love to win one for my babe!!!

  • Molly Lane Epstein

    What a wonderful giveaway!! Crossing my fingers ❤️❤️❤️ My IG for the giveaway is mollylaneme 🙂

  • Ginny evans

    The Snoo looks amazing! As a working mom in a military family I could use anything that will help our second baby sleep! This could be a lifesaver for me with two little ones when my hubby is away ❤️ It looks like the safest option out there. It’s so scary laying them down at night for the first time! Thank you for sharing!
    IG- ginmarie829

  • Cassidy Belz

    Due in 10 days! This would be amazing 🤞

  • Alexandria Greenway

    I have read so many positive reviews of the Snoo! I really want to try it for my baby boy that’s due in September!

  • Tiffany Luckey Ketelsen

    I have been coveting this bassinet since I first saw it. This would be such a help while my husband is deployed.

  • Jess

    Have been pining over this bassinet since first coming across it when it was only available in America! So happy it’s now available here and wish I had one for our little 6 week old who really struggles with wind pain 😞 Amazing product

  • Meagan Simmons

    Just finished my first (and very sick) trimester today! My husband and I are expecting our first baby in February and we’re so excited! I’ve been following the Happiest Baby even before I was pregnant because I always wanted to remember their SNOO! It looks incredible and would help us so much while my husband is still in school. Thank you so much! @meagsimmons

  • Tara Carbonneau

    Would love one of these! Due in November!

  • Becky McCord Black

    Been eyeing the Snoo but definitely thinking on it because of the cost. Would love one!

  • Tashauna

    I’ve been wanting one of these since I’ve heard about them. Not just for the increase in sleep and calming abilities but because they are so safe. After a couple years of infertility and a round of IVF I’m already feeling over protective of our daughter and she’s not due for another 4 months.

  • Amy Getty

    I would love one of these!! They sound amazing!

  • Daniya

    This looks so useful!

  • Dallas Kayleigh Terry

    I absolutely love this! It’s so safe and so amazing! Ahhh! 😍 @dallaskayleight

  • Stephanie Teigs

    I just had a baby girl two weeks ago, and like you said, the muslin swaddles just don’t work! If she is not swaddled, she will only sleep in my arms. We are so tired! This seriously sounds like a dream come true!! Love your blog!

  • Maria Leino

    I’ve wanted one for so long for my little guy! He’s such a particular little sleeper.. I think this would be so helpful to get him sleeping thru the night!

  • Franny Dee

    I wish this was around when I had my first, due with #2 in a few weeks and this would be great. We love the Happiest Baby book and DVD. Fingers crossed for this giveaway!

  • Greg Bohlken

    Our son will be born this week and we love everything about the Snoo except the price. We’ve told many many friends about how awesome it is. We would love to receive one from you!

  • Lisa

    I love the snoo and this post makes me want it so much more. I give birth to baby 2 in less than 4 weeks winning this would be a sleep saver and a half. Especially since my 3 year old sleeps in my bed.

  • Daniela

    I wish I had a SNOO with my first child. She never slept!

  • Suzanne

    Wow, the Snoo sounds amazing! Thanks for hosting a giveaway – my fingers crossed!

  • Hannah Francis

    This is seriously the ONLY item I want for #3 coming in November!

  • Emily Sasser

    I can’t wait to get my hands on one of these! We are foster parents to newborns and this bed would be a life changer!!

  • Katherine Padilla

    I would love this for my one month old! He’s been sleeping in my arms all day and I would love to have him sleep on his back comfortably knowing he’s safe and happy.

  • Francis Noel

    My little guy has colic would love to try the SNOO! following on [email protected]

  • Laura B

    Sounds too good to be true! Hope to get one for our little one coming in November. Thanks for sharing the review! IG: lcinchicago 🙂

  • Amy Howard

    Oh my!!! We’re trying for baby number seven. This sounds like a lifesaver…and sleepsaver!

  • The.kriks

    This is the perfect bassinet!!! Would love to try it!

  • Jamie Atchley Bradford

    This looks amazing! My newborn is 1.5 weeks old and my brain is mush. This would be awesome and hopefully help so I could monitor my other two instead of endless rocking. ❤️

  • Masumi Toyota

    Amazing blog post!!! I really wish we could get the Snoo for our little one arriving in September.